At JJK Equestrian, our mission is to help horse owners get back to the basics of horse care, while embracing the latest science to build better partnerships and the best quality of life for our horses. As a lifelong horse owner, every time I learn something new, I can’t help but think, "I wish I knew this all along—it would have helped so much with my horses." That's why I created JJK Equestrian, to share what I’ve learned and to bring the best holistic products to fellow horse lovers.

The Inspiration Behind JJK Equestrian

Having owned horses all my life, I've had the chance to learn, grow, and constantly improve how I care for them. Each new piece of knowledge has been invaluable, but I always wished I could have had access to certain resources or products earlier. This desire to help others find those resources inspired the launch of JJK Equestrian.

I also get excited when I discover unique products from small businesses or companies new to the U.S. equestrian market. Many of these products take a holistic approach, addressing the horse’s physical, mental, and emotional well-being. When I find something that truly makes a difference for my horses, I can’t wait to share it. Through JJK Equestrian, I bring these finds to all my horse friends, so they can experience the benefits too.

Our Commitment to Holistic, High-Quality Care

At JJK Equestrian, every product we offer is chosen with the whole horse in mind. This means we focus on products that promote not just physical health, but also mental and emotional well-being. From supplements and feed designed for optimal nutrition to grooming tools that create a calming experience, our selection is crafted to support your horse holistically.

The products in our store are there because I use them, love them, and believe in them. I’m committed to ensuring that every item meets the high standards I set for my own horses. Whether you’re buying tack, grooming supplies, or health supplements, you can trust that these products will help your horse thrive from the inside out.

Why Affordability Matters

I know firsthand how expensive horse care can be, and how quickly costs can add up. But I believe that every horse owner should have access to high-quality, holistic care without having to compromise due to price. That’s why I focus on offering premium products at better prices. By working with small businesses and sourcing efficiently, I can offer you the best products without breaking the bank.

Unique, Holistic Product Selection

What makes JJK Equestrian unique is our focus on both quality and holistic care. We carefully select products that address the whole horse, from innovative supplements to enhance digestion and energy, to grooming tools that soothe and calm. Many of the brands we carry come from small businesses or companies that are just making their way into the U.S. market, offering products you won’t find in big-box stores. These aren’t just about convenience—they’re about making sure your horse feels good, inside and out.

A Horse-Centric Approach

JJK Equestrian is all about the horses. As a horse owner myself, I understand the importance of caring for every aspect of your horse’s well-being. If you ever need help selecting the right product for your horse’s unique needs, I’m here to help. Our goal is to build a community of horse lovers who prioritize the holistic care and health of their horses, not just a customer base.

The Future of JJK Equestrian

As we grow, I’m committed to continuing to bring you the best holistic products on the market. I’m always searching for new, innovative items that support horses in every way. You can also expect more educational content to help you better understand how to care for your horse, from nutrition to training and beyond. Stay tuned for upcoming workshops, exclusive product launches, and more resources to help you along your journey.

Why Shop With Us?

When you shop at JJK Equestrian, you’re not just buying products—you’re investing in the well-being of your horse. Our carefully curated selection ensures that every item you purchase contributes to your horse’s health, happiness, and overall quality of life. With a focus on holistic, high-quality care at better prices, we’re here to support you in building a stronger bond with your horse.

Thank you for trusting JJK Equestrian to be a part of your horse care journey. Together, we can help our horses live their best lives!

— Jocelyn, Founder of JJK Equestrian